The economics of Internet TV: new riches vs. mass audiences
David Waterman
(Department of Telecommunications, Radio and TV Center, Indiana University, 1229 7th Street, Bloomington, IN 47405, USA)
1560
Abstract
Investigates TV on the Internet, acknowledging it cannot rewrite the economic rulebook, stating it will be under great pressure to syndicate entertainment to and from other media. Concludes that, so far, Internet‐original entertainment programming shows great creative promise, but the economic challenges will not be easy to overcome.
Keywords
Citation
Waterman, D. (2001), "The economics of Internet TV: new riches vs. mass audiences", info, Vol. 3 No. 3, pp. 215-229. https://doi.org/10.1108/14636690110801932
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited