TY  - JOUR
AB  - Suggest hybrid e‐commerce strategies can take many forms – ranging from approaches with limited interaction between the physical and virtual entities – to where these two modes are inseparable. Investigates theoretical strengths of synergy models, presenting a series of case studies that illustrate that some companies and industries have hybrid strategies. Sums up that contrary to the former e‐commerce rhetoric, distance is not dead and geography still bears an influence on e‐commerce retail activity.
VL  - 3
IS  - 3
SN  - 1463-6697
DO  - 10.1108/14636690110801923
UR  - https://doi.org/10.1108/14636690110801923
AU  - Steinfield Charles
AU  - de Wit Dirk
AU  - Adelaar Thomas
AU  - Bruins Arnout
AU  - Fielt Erwin
AU  - Hoefsloot Markus
AU  - Smit Alko
AU  - Bouwman Harry
PY  - 2001
Y1  - 2001/01/01
TI  - Pillars of virtual enterprise: leveraging physical assets in the new economy
T2  - info
PB  - MCB UP Ltd
SP  - 203
EP  - 213
Y2  - 2024/04/25
ER  -