TY - JOUR AB - Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong! VL - 2 IS - 6 SN - 1463-6697 DO - 10.1108/14636690010801717 UR - https://doi.org/10.1108/14636690010801717 AU - Hargittai Eszter PY - 2000 Y1 - 2000/01/01 TI - Standing before the portals: non‐profit Websites in an age of commercial gatekeepers T2 - info PB - MCB UP Ltd SP - 543 EP - 550 Y2 - 2024/09/20 ER -