Standing before the portals: non‐profit Websites in an age of commercial gatekeepers

Eszter Hargittai (Sociology Department, Wallace Hall, Princeton University, Princeton, NJ 08544, USA)

info

ISSN: 1463-6697

Publication date: 1 December 2000

Abstract

Explores what the domination of commercial interests online means for the visibility of non‐profit content on the Web. Makes specific recommendations to site owners on ways of achieving greater popularity. Concludes with an old phrase by online media experts – If content is king, then distribution is King Kong!

Keywords

Citation

Hargittai, E. (2000), "Standing before the portals: non‐profit Websites in an age of commercial gatekeepers", info, Vol. 2 No. 6, pp. 543-550. https://doi.org/10.1108/14636690010801717

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Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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