TY - JOUR AB - Reports on a scenario exercise regarding the impact of digitisation on European media content industries, focusing on employment trends and changing skills. Concludes that the Internet will profoundly restructure but not destroy, existing industries. Highlights the needs for multidisciplinary and multimedia training programmes for the new digital age. VL - 2 IS - 5 SN - 1463-6697 DO - 10.1108/14636690010801681 UR - https://doi.org/10.1108/14636690010801681 AU - Ducatel K. AU - Burgelman J.‐C. AU - Bogdanowicz M. PY - 2000 Y1 - 2000/01/01 TI - Scenarios for Europe’s media industry: employment trends and changing skills T2 - info PB - MCB UP Ltd SP - 496 EP - 516 Y2 - 2024/04/25 ER -