Reports on a scenario exercise regarding the impact of digitisation on European media content industries, focusing on employment trends and changing skills. Concludes that the Internet will profoundly restructure but not destroy, existing industries. Highlights the needs for multidisciplinary and multimedia training programmes for the new digital age.
Ducatel, K., Burgelman, J. and Bogdanowicz, M. (2000), "Scenarios for Europe’s media industry: employment trends and changing skills", info, Vol. 2 No. 5, pp. 496-516. https://doi.org/10.1108/14636690010801681Download as .RIS
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