Hey presto! how to turn monopoly money into real money with a wave of the magic merger wand
Peter Curwen
(Sheffield Business School, Sheffield Hallam University, Stoddart Building, City Campus, Pond Street, Sheffield S1 1WB, UK)
266
Abstract
Sets out to debate the declaration “contest is king” in the context of the bid for Mannesmann by Vodafone AirTouch, discussing the somewhat imprecise concepts of convergence and multimedia. Concentrates also, on a previously unanswered question – with regard to rate of exchange between a cyberspace based company and a real economy company.
Keywords
Citation
Curwen, P. (2000), "Hey presto! how to turn monopoly money into real money with a wave of the magic merger wand", info, Vol. 2 No. 4, pp. 379-389. https://doi.org/10.1108/14636690010801618
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited