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Hey presto! how to turn monopoly money into real money with a wave of the magic merger wand

Peter Curwen (Sheffield Business School, Sheffield Hallam University, Stoddart Building, City Campus, Pond Street, Sheffield S1 1WB, UK)

info

ISSN: 1463-6697

Article publication date: 1 August 2000

Abstract

Sets out to debate the declaration “contest is king” in the context of the bid for Mannesmann by Vodafone AirTouch, discussing the somewhat imprecise concepts of convergence and multimedia. Concentrates also, on a previously unanswered question – with regard to rate of exchange between a cyberspace based company and a real economy company.

Keywords

Citation

Curwen, P. (2000), "Hey presto! how to turn monopoly money into real money with a wave of the magic merger wand", info, Vol. 2 No. 4, pp. 379-389. https://doi.org/10.1108/14636690010801618

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited