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Mobility rules? Impacts of the Vodafone AirTouch Mannessman take‐over

Peter Curwen (Sheffield Business School, Sheffield Hallam University, Stoddart Building, City Campus, Pond Street, Sheffield S1 1WB, UK)

info

ISSN: 1463-6697

Article publication date: 1 February 2000

Abstract

Provides a detailed case study of the take‐over bid from Vodafone AirTouch for German conglomerate Mannessman, which was both audacious and massive. Addresses the question of whether a pure mobile play is indeed a sensible strategy for the new millennium, but concludes it is too early for a definite answer. Argues the bids most important consequence is that it has yet again forced re‐examination of Telco’s strategic possibilities.

Keywords

Citation

Curwen, P. (2000), "Mobility rules? Impacts of the Vodafone AirTouch Mannessman take‐over", info, Vol. 2 No. 1, pp. 25-40. https://doi.org/10.1108/14636690010801302

Publisher

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MCB UP Ltd

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