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The Internet and global cultural transformation

Christian N. Madu (Professor and Chair, Management Science Program at the Lubin School of Business, Pace University, 1 Pace Plaza, New York, NY 10038, USA)
Rudolph A. Jacob (Professor and Chair, Accounting Department at the Lubin School of Business, Pace University, 1 Pace Plaza, New York, NY 10038, USA)

Foresight

ISSN: 1463-6689

Article publication date: 1 February 1999

931

Abstract

In this article, we discuss the role of the internet in cultural changes and transformation. The traditional view is that inherent cultures affect business operations so corporations must be cognizant of the prevalent cultures in their operating environments. Frequently, failures of multinational corporations in new environments are often blamed on corporate lack of knowledge and understanding of these prevalent cultures. While this may still be true in today’s environment, the influence of technology, particularly the internet in the 21st century, has been so significant that the world may be approaching a “unification of cultures”. Thus, this paper argues that the internet will lead to a global cultural transformation that will enhance global business operations by removing cultural barriers that lead to sub‐optimal business operations.

Keywords

Citation

Madu, C.N. and Jacob, R.A. (1999), "The Internet and global cultural transformation", Foresight, Vol. 1 No. 1, pp. 63-71. https://doi.org/10.1108/14636689910802034

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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