Assessment of corporate foresight project results: case of a multinational company in Turkey

Abstract

Purpose

The overall aim of the research is to provide an assessment of the level of the reported success of foresight project results of a multinational company in Turkey.

Design/methodology/approach

The model of assessment is based on an integrated framework characterized by approaching foresight as a project and associating it by the redefined pitfalls in, and success factors of, corporate foresight projects in order to facilitate better conversion of their results into actual changes in corporations. A multinational company in Turkey (Siemens Turkey) is chosen for the exploratory case study. The exploratory assessment model was designed via the use of a survey questionnaire, a case study, and interviews of managers (who were involved in the corporate foresight project).

Findings

Results of the individual assessment of corporate foresight project at the company were labeled as “successful”. There needs to be given an overall attention to the process‐oriented elements of the foresight project. Pitfalls in the foundation phase accumulated the highest problem area, suggesting that the total project would eventually suffer.

Research limitations/implications

One of the limitations of the study is the use of a single case with an attempt to assess the pitfalls of the foresight projects. The exploratory study may include premature conclusions about the assessment of corporate foresight project results, yet a single case can imply generalizable insights. The authors believe this research suggests some potentially significant insights for foresight studies and their applications.

Practical implications

The study may help to support the reliability of the foresight studies as they have been implemented and might bring a new methodological challenge on the quality and success of the corporate foresight project results.

Social implications

The approach described the factors affecting the success of corporate foresight activities with respect to understanding the pitfalls of foresight projects. Taking reference to such a framework, foresight results may be better delivered and disseminated in corporations with concrete results and actual changes in organizations. The model of assessment may be used to analyze the level of the reported success of foresight project results in companies implementing foresight activities.

Originality/value

Although foresight studies within businesses has become more important and widespread with its systematic and continuous/participatory approach, based on a variety of methods, it is still a partially explored area in terms of research with mainly descriptive studies.

Citation

Atilla Öner, M. and Göl Beşer, S. (2011), "Assessment of corporate foresight project results: case of a multinational company in Turkey", Foresight, Vol. 13 No. 2, pp. 49-63. https://doi.org/10.1108/14636681111126247