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Beyond strategy: management style for the knowledge economy

Oliver Sparrow (Director of the Challenge! Network ( and is senior fellow at the St Andrews Management Institute, London, UK.)


ISSN: 1463-6689

Article publication date: 11 April 2008




The purpose of this paper is to reflect on the need for a new style of management to enable companies and organisations to better face the future.


Draws on analysis carried out within the Challenge Forum in recent projects.


Companies face an increasing number of “engines of change” which present a more complex environment than the past. Management strategy of the past – to focus on core activities, to outsource, to re‐engineer, to simplify – has left most organisations without the capacity to deal with the growing complexity they face. The article outlines a management approach designed to understand this complexity and enable the organisation to take advantage.


Builds on developments in management thinking and provides an outline for a new management style in the knowledge economy.



Sparrow, O. (2008), "Beyond strategy: management style for the knowledge economy", Foresight, Vol. 10 No. 2, pp. 3-6.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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