TY - JOUR AB - Purpose–To present the degree to which futurists (inadvertently perhaps) encourage future avoidance or deflection.Design/methodology/approach–Identifies instances and examples of future deflection and avoidance attributable to the misplaced zeal of forecasters.Findings–Proposes five strategies futurists can use to turn avoidance into acceptance.Originality/value–To call attention to the negative impacts of forecasters and forecasts on audiences and to suggest ways to eliminate or limit such audience alienation. VL - 7 IS - 6 SN - 1463-6689 DO - 10.1108/14636680510630902 UR - https://doi.org/10.1108/14636680510630902 AU - Buchen Irving H. PY - 2005 Y1 - 2005/01/01 TI - Finding time for the future and overcoming future avoidance T2 - Foresight PB - Emerald Group Publishing Limited SP - 3 EP - 7 Y2 - 2024/04/23 ER -