To present the degree to which futurists (inadvertently perhaps) encourage future avoidance or deflection.
Identifies instances and examples of future deflection and avoidance attributable to the misplaced zeal of forecasters.
Proposes five strategies futurists can use to turn avoidance into acceptance.
To call attention to the negative impacts of forecasters and forecasts on audiences and to suggest ways to eliminate or limit such audience alienation.
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