Win‐win analysis involves finding alternatives to policy and other problems so that conservatives, liberals and other major viewpoints can all come out ahead of their best initial expectations. Win‐win thinking is increasing, due to such developments as the end of the Cold War, free trade, growth economics and new computerized technologies that provide increased benefits while reducing costs. But above all it is driven by the knowledge that everyone benefits from consensus, and that alternative systems of conflict‐resolution have not served us well in the past.
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