Uses an explicit risk model to examine investment performance in the private rented housing sector. Suggests that by using such rational analysis it is possible to identify target returns for these investments. Examines the reasons for disinvestment and the factors which need to be addressed in order to sustain a viable sector in the future. Concludes that for small investors already investing in a specific sub‐market of the sector reasonable returns are available without them having to improve the structure or the image of their holdings.
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