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Achieving Competitive Advantages of Advanced Manufacturing Technology

Jack S. Cook (Jones School of Business, State University of New York, Geneseo, New York, USA.)
Laura L. Cook (C & C Consulting, Geneseo, New York, USA.)

Benchmarking for Quality Management & Technology

ISSN: 1351-3036

Article publication date: 1 August 1994



Change is an essential business trait. Manufacturing particularly is transforming at an unprecedented pace. Adopting effective management practices, capable of keeping pace with the changing technological environment, is particularly important to success in global markets. Manufacturers employing advanced manufacturing technology (AMT) are often more flexible than their traditional counter‐parts since AMT permits the integration of product design and production processes. Consequently, this synergistic effect facilitates achievement of world‐class manufacturing objectives. Despite obvious advantages, sparse research exists concerning achieving AMT competitive advantages. To incorporate AMT organizationally, management must be cognizant of the requirements for successful AMT implementation. Provides managerial requirements for successfully achieving AMT competitive advantages. Assuming management understands the “how” of doing things right and incorporates the necessary corporate cultural changes to embrace AMT, manufacturing strategic planning can lead the organization towards “what” are the right things to pursue. Therefore, strategic planning is given substantial consideration.



Cook, J.S. and Cook, L.L. (1994), "Achieving Competitive Advantages of Advanced Manufacturing Technology", Benchmarking for Quality Management & Technology, Vol. 1 No. 2, pp. 42-63.




Copyright © 1994, MCB UP Limited

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