This paper aims to present an application of the technology roadmapping approach for exploring the implications of technologies converging for a service sector.
The paper uses the fundamental concepts behind creating a technology roadmap. These include market and business analysis, product analysis, technology analysis and resource allocation.
The study demonstrates the use and modification of technology roadmaps for technology driven service business segments.
The process of developing a roadmap for services over broadband presented in this paper can be used as a standard process of developing a technology roadmap for any organization in a similar business.
Daim, T.U. and Dash, P. (2011), "Roadmapping the convergence of technologies for services over broadband: A benchmarking effort", Benchmarking: An International Journal, Vol. 18 No. 5, pp. 668-693. https://doi.org/10.1108/14635771111166811
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