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Purchaser‐originated benchmarking: PROBING

John R. Current (Department of Management Sciences, The Fisher College of Business, The Ohio State University, Columbus, Ohio, USA, )
Charles A. Weber (Cost Analysis and Research Division, Institute for Defense Analyses (IDA), Alexandria, Virginia, USA)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 1 October 2003


Benchmarking has long been recognized as an important business activity. The primary goal of benchmarking is to produce a product or execute a process that is at least as good as the best firms producing similar products or performing similar processes. Important components of benchmarking include: determining what to benchmark, identifying the “best of the best”, collecting internal and external data and data associated with the “the best”, and analyzing how a firm can move from its current capability to that of the best. To date, benchmarking has been considered primarily as a producer/vendor based activity. This paper proposes that in many situations benchmarking should be viewed as a customer/purchaser based activity. The primary benefit of purchaser‐originated benchmarking is that it facilitates the collection of competitor's data and allows the customer to determine directly the product/process requirements desired.



Current, J.R. and Weber, C.A. (2003), "Purchaser‐originated benchmarking: PROBING", Benchmarking: An International Journal, Vol. 10 No. 5, pp. 431-444.




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