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The impact of the Internet on the role of travel consultants

T. Vasudavan (School of Marketing, Tourism and Leisure, Edith Cowan University, Joondalup, Western Australia)
Craig Standing (School of Management Information Systems, Edith Cowan University, Joondalup, Western Australia)

Participation and Empowerment: An International Journal

ISSN: 1463-4449

Article publication date: 1 December 1999

Abstract

This paper discusses the attitude and views of travel consultants on the impact of Internet related technologies on their future employment and their abilities to cope with the threat of dis‐intermediation. The authors anticipate that changes in the travel distribution process brought about by the Internet and other technologies will result in retail travel agencies experiencing lower business volume and hence difficulty in maintaining business viability. Against this background, a number of questions need to be addressed. What is the attitude of consultants towards new technologies in travel distribution? Are travel consultants prepared to meet the new challenges? What will be the role of travel consultants? Using a survey of 102 travel consultants, the paper shows the lack of awareness and negative attitude displayed by travel consultants in this rapidly changing distribution environment. The paper further suggests measures and training programs that could be undertaken to address the situation.

Keywords

Citation

Vasudavan, T. and Standing, C. (1999), "The impact of the Internet on the role of travel consultants", Participation and Empowerment: An International Journal, Vol. 7 No. 8, pp. 213-226. https://doi.org/10.1108/14634449910303595

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited