Accommodating “accelerating” time: the use of timescapes in corporate real estate strategies

Abstract

Purpose

The purpose of this paper is to introduce the concept of timescape and examine its impact on corporate real estate strategy, i.e. the people, process, space and technology elements of strategy.

Design/methodology/approach

This paper utilises a qualitative approach to analyse secondary data in order to develop a conceptual framework of timescape for corporate real estate strategies.

Findings

Time is an integral part of strategic corporate real estate management. There are seven key elements that make up the timescape for corporate real estate strategies.

Research limitations/implications

This is a conceptual paper and future empirical research should be conducted to validate the propositions made in this paper.

Practical implications

The paper clearly identified the need to incorporate timescape into corporate real strategy formulation. The discussion on the impact of timescape on corporate real estate is useful in providing the impetus for managers who operate in a hyper‐competitive global business landscape to review their existing strategies.

Originality/value

This paper is high in originality as it pioneers the concept of timescape for application within corporate real estate management.

Citation

Too, L. and Harvey, M. (2009), "Accommodating “accelerating” time: the use of timescapes in corporate real estate strategies", Journal of Corporate Real Estate, Vol. 11 No. 3, pp. 158-168. https://doi.org/10.1108/14630010910985913