The purpose of this paper is to understand the risk perceptions of persons responsible for business relocation.
The empirical material consists of interviews in companies that have considered relocation seriously or have recently relocated. The empirical material is augmented by a literature review.
The risk perceptions can be divided into five categories. These are: financial risks, functional risks, corporate culture risk, interest group risk and future risk.
When a company relocates, the stress and anxiety of the persons responsible for the process should be considered. Also, when doing relocation‐related business, reducing relocation risks should be considered when planning the business model and marketing.
This paper combines relocation literature in a multi‐disciplinary manner and adds empirical understanding of the phenomena in question.
Marja Rasila, H. and Nenonen, S. (2008), "Intra‐firm decision‐maker perceptions of relocation risks", Journal of Corporate Real Estate, Vol. 10 No. 4, pp. 262-272. https://doi.org/10.1108/14630010810925127Download as .RIS
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