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Evaluating the sustainable competitive advantage model for corporate real estate

Christopher Heywood (Faculty of Architecture, Building and Planning, University of Melbourne, Melbourne, Australia)
Russell Kenley (Australian Graduate School of Entrepreneurship, Swinburne University of Technology, Hawthorn, Australia)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 25 July 2008

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Abstract

Purpose

The paper aims to establish empirical connections between corporate real estate management (CREM) practices and organisations' sources of sustainable competitive advantage (SSCA). The alignment of CREM practices with modes of achieving competitiveness provides greater competitive advantage from CREM.

Design/methodology/approach

The model for sustainable competitive advantage for corporate real estate (CRE) theorising the connections between CREM practices and SSCAs was implemented in a survey of Australian CRE managers. Practices' competitive benefits are reported at the aggregated level of practice categories and illustrated with a selected category of individual practices.

Findings

The model was supported by the study's results by providing connections suggested in the model but not previously corroborated in the literature. The cost source of sustainable competitive advantage was a dominant empirical competitive mode for CREM, as it was in the model. Categories of technical CREM practices providing competitive advantage were shown to be practices for “location/site selection”, “workplace styles” and “corporate finance for CRE”.

Research limitations/implications

The research's relatively small sample of organisations meant that not all practices were evident. However, the study does establish the model's usefulness for evaluating CREM's alignment with organisations' modes of competition.

Practical implications

For CRE and its management to fully support a competitive organisation it is essential that CREM practices align with that organisation's competitive positioning. This research evaluated a framework for CRE managers to do this.

Originality/value

CRE, its management, and their connections to competitiveness have seldom been studied but are important as CRE is an organisations' second largest resource. This paper's model is a significant advance in frameworks linking CREM practices to organisational competitiveness for both practitioners and also further theoretical work in the area.

Keywords

Citation

Heywood, C. and Kenley, R. (2008), "Evaluating the sustainable competitive advantage model for corporate real estate", Journal of Corporate Real Estate, Vol. 10 No. 3, pp. 160-182. https://doi.org/10.1108/14630010810922067

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited