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Enhancing the contribution of corporate real estate to corporate strategy

Johannes J.L. Scheffer (ING Real Estate, The Hague, The Netherlands)
Bastiaan P. Singer (Delft University of Technology, Delft, The Netherlands)
Marc C.C. Van Meerwijk (JP Morgan, London, UK)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 1 October 2006

Abstract

Purpose

The purpose of this research paper is to provide corporate real estate executives with a measurement tool for pinpointing and enhancing the contribution of corporate real estate to corporate strategy.

Design/methodology/approach

A measurement tool is designed by adopting a theoretical framework in which seven added values of real estate are aligned with nine corporate strategic driving forces. The practical applicability of this tool is validated by assessing the contribution of corporate real estate to corporate strategy at 14 Dutch‐based global corporations.

Findings

Many corporations still lack sufficient insight into the impact of corporate real estate decisions on corporate performance. Therefore, it is difficult for senior management and other stakeholders to grasp the actual contribution of corporate real estate.

Research limitations/implications

Future research may be conducted to investigate the exhaustiveness of the listed real estate issues. Moreover, the linkage between the added values and the strategic driving forces could be validated further in practice.

Practical implications

The measurement tool supports corporate real estate executives in aligning corporate real estate with corporate strategy. Thereby it contributes to the further recognition of the importance of real estate in a corporate setting.

Originality/value

Prior papers on the contribution of corporate real estate to corporate strategy have primarily been focused on either pinpointing various driving forces or linking specific property decisions to corporate strategy. This paper, however, unveils the linkage between fundamental drivers of corporate real estate and corporate strategy in a comprehensive management tool for portfolio analysis and strategy formulation.

Keywords

Citation

Scheffer, J.J.L., Singer, B.P. and Van Meerwijk, M.C.C. (2006), "Enhancing the contribution of corporate real estate to corporate strategy", Journal of Corporate Real Estate, Vol. 8 No. 4, pp. 188-197. https://doi.org/10.1108/14630010610714862

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited