Corporate real estate management (CREM) is the most important minor matter in nonproperty companies. Therefore CREM must commit to and deliver significant financial results in order to improve core business competitiveness. Ultimate valid criteria for success are contributions to earnings per share (EPS) and free cash flow. Pragmatic ‘on‐site’ solutions are required by business units within their planning horizons, thus speed is key to success. This Aventis Real Estate case study presents an example of how a ‘non‐core activity’ has become an ‘other‐core activity’ within a globally operating pharmaceutical company. This paper demonstrates how measurable results can be repetitively delivered with a lean team and optimised financial deployment.
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