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SBC Communications’ process for strategic and portfolio planning

Richard D. Wagner (Director, Strategic and Portfolio Planning, SBC Services, Inc., Corporate Real Estate, 425 W. Randolph Street, Floor 9, Chicago, IL 60607, USA; Tel: +1 312 669 2317; Fax: +1 312 669 2192; e‐mail: rw7314@sbc.com)
Gary A. Miciunas MCR (Principal, The Environments Group, 303 E. Wacker Drive, Suite 800, Chicago, IL 60601, USA; Tel: +1 312 644 5080; Fax: +1 312 644 5299; e‐mail: gmiciunas@envgroup.com)
Curtis Knapp (Vice‐President, Jones Lang LaSalle Americas, Inc., 8750 North Central Expressway, Suite 650, Dallas, TX 75231, USA; Tel: +1 214 890 6500; Fax: +1 214 890 6517; e‐mail: curtis.knapp@am.joneslanglasalle.com)
Christopher Mach (Senior Manager, Strategic and Portfolio Planning, SBC Services, Inc., Corporate Real Estate, 308 S. Akard, Room 1700, Dallas, TX 75202, USA; Tel: +1 214 464 8552; Fax: +1 214 464 6638; e‐mail: cm2842@sbc.com)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 1 April 2003

1187

Abstract

This paper presents the process and outcomes of developing a national capability for strategic and portfolio planning within SBC Communications, Inc., a Fortune 100 company, and reviews the progress made and lessons learned since this initiative was implemented in October 2001. At this time SBC Corporate Real Estate standardised the planning approach used by its regionalised staff in order to achieve consistent business practices. This multidisciplinary effort involved process design, development of tools and templates, training and deployment, facilitation and mentoring, production of prototype plans, and ongoing coaching during implementation in 2002. The new approach, featuring scenario planning and economic modelling, has elevated planning services to an advisory level by emphasising shareholder value while satisfying business unit needs. Within the first year of implementation, the process has been fully endorsed by corporate leadership and adopted by business unit management. Refinements to the planning approach and enhancements to the methodology are being incorporated on an ongoing basis as part of a continuous improvement programme.

Keywords

Citation

Wagner, R.D., Miciunas MCR, G.A., Knapp, C. and Mach, C. (2003), "SBC Communications’ process for strategic and portfolio planning", Journal of Corporate Real Estate, Vol. 5 No. 2, pp. 126-142. https://doi.org/10.1108/14630010310812064

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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