To bring added value to the corporate real estate function, corporations are dedicating resources to aligning the real estate mission with the major business units of the corporation. Relationship management is a tool used within the real estate department and applied to major client business units to bring the focus on the need for better understanding of the ‘business of the business’. Only when corporate real estate groups fully understand and advocate for the lines of business, can alignment occur. The process and tools used to align with Sprint’s business are examined in the paper.
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