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Total quality management applied to corporate tenant representation

Steven L. Morris (Principal, GVA Strategis, 4000 Town Center, Suite 680, Southfield, MI 48075, USA; Tel: + 1(248) 262 8000; Fax: + 1(248) 8013; e‐mail: s morris@gvastrategis.com)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 1 July 2000

Abstract

Corporations are turning to those commercial real estate professionals who are customer oriented and quality driven to represent them throughout the process of aligning the real estate needs to the driving force(s) within the company and/or business unit. This relates to value‐added services from consulting in the strategic planning phase to advising in the process of the lease renewal/relocation, purchase/built‐to‐suit . . . along with the requisite negotiating and move management services. Quality is becoming a competitive weapon. A service provider’s success depends on being perceptive to their customer’s needs and being able to link the client’s expectations with the firm’s service capabilities. This paper reviews the total quality management (TQM) philosophy with its customer‐centric thinking and in relation to the tenant‐representation process.

Keywords

Citation

Morris, S.L. (2000), "Total quality management applied to corporate tenant representation", Journal of Corporate Real Estate, Vol. 2 No. 3, pp. 230-239. https://doi.org/10.1108/14630010010811338

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited