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Creating an effective organisational model

Benjamin Chirgwin (Senior Vice‐President, Fleet Financial Group, One Federal Street, Boston, MA 02211, USA; Tel: +1 (617) 346 0402; Fax: +1 (617) 346 0200)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 1 April 2000



CRE value is created by efficiently aligning business and real estate strategies. The primary responsibility in today’s environment for corporate real estate executives is to understand the business that they are in, and to leverage that knowledge to make real estate strategies and decisions that support and enhance the profitability of the company. The first step in this process is gaining business knowledge through aligning real estate and business strategies and goals. This paper looks at one way of establishing an organisation that efficiently captures and utilises business information to develop value‐added real estate strategies.



Chirgwin, B. (2000), "Creating an effective organisational model", Journal of Corporate Real Estate, Vol. 2 No. 2, pp. 138-143.




Copyright © 2000, MCB UP Limited

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