CRE value is created by efficiently aligning business and real estate strategies. The primary responsibility in today’s environment for corporate real estate executives is to understand the business that they are in, and to leverage that knowledge to make real estate strategies and decisions that support and enhance the profitability of the company. The first step in this process is gaining business knowledge through aligning real estate and business strategies and goals. This paper looks at one way of establishing an organisation that efficiently captures and utilises business information to develop value‐added real estate strategies.
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