Strategies for demand forecasting in corporate real estate portfolio management

Abstract

Planning for future real estate and facility needs in a highly uncertain competitive environment can benefit from a four‐stage process of demand forecasting. Based upon research conducted within the Corporate Real Estate Portfolio Alliance and a review of general business forecasting techniques, each successive stage relies on more abstract data and increased dialogue about business strategy with the lines of business as uncertainty about the future increases. Each stage requires increasing flexibility in the supply of real estate as the range of probabilities around the forecast widens.

Citation

O’Mara, M.A. (2000), "Strategies for demand forecasting in corporate real estate portfolio management", Journal of Corporate Real Estate, Vol. 2 No. 2, pp. 123-137. https://doi.org/10.1108/14630010010811248