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Strategies for demand forecasting in corporate real estate portfolio management

Martha A. O’Mara (Harvard Design School Office, 12 Maple Avenue, Cambridge, MA 02139, USA; Tel: +1 (617) 868 5221; Fax: +1 (617) 868 5229; e‐mail: maomara@mediaone.net)

Journal of Corporate Real Estate

ISSN: 1463-001X

Article publication date: 1 April 2000

Abstract

Planning for future real estate and facility needs in a highly uncertain competitive environment can benefit from a four‐stage process of demand forecasting. Based upon research conducted within the Corporate Real Estate Portfolio Alliance and a review of general business forecasting techniques, each successive stage relies on more abstract data and increased dialogue about business strategy with the lines of business as uncertainty about the future increases. Each stage requires increasing flexibility in the supply of real estate as the range of probabilities around the forecast widens.

Keywords

Citation

O’Mara, M.A. (2000), "Strategies for demand forecasting in corporate real estate portfolio management", Journal of Corporate Real Estate, Vol. 2 No. 2, pp. 123-137. https://doi.org/10.1108/14630010010811248

Publisher

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MCB UP Ltd

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