The provision and accessibility of small business Web sites: a survey of independent UK breweries

Jackie Fry (Research Fellow in the Accounting and Finance Research Unit at the Open University Business School, Milton Keynes, UK)
David Tyrrall (Lecturer in Accounting at Cass Business School, City University, London, UK)
Geoff Pugh (Principal Lecturer in Economics, Staffordshire University Business School, Stafford, UK)
John Wyld (Senior Lecturer in Economics, Staffordshire University Business School, Stafford, UK)

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Publication date: 1 September 2004

Abstract

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of their Web sites have intuitively easy URLs and are readily accessible via brewery directories, but are less accessible via popular search engines. Most are corporate Web sites rather than marketing or selling tools. The paper concludes with a discussion of business and policy implications for small businesses and the Internet.

Keywords

Citation

Fry, J., Tyrrall, D., Pugh, G. and Wyld, J. (2004), "The provision and accessibility of small business Web sites: a survey of independent UK breweries", Journal of Small Business and Enterprise Development, Vol. 11 No. 3, pp. 302-314. https://doi.org/10.1108/14626000410551564

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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