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Electronic commerce strategy, operations, and performance in small and medium‐sized enterprises

Necmi Karagozoglu (Professor in the Department of Management, College of Business Administration, California State University, Sacramento, California, USA)
Martin Lindell (Professor in the Department of Organization and Management, Swedish School of Economics and Business Administration, Helsinki, Finland)

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Article publication date: 1 September 2004



Explores the electronic commerce (e‐commerce) involvement of small and medium‐sized enterprises (SMEs) in terms of the strategic, operational, and performance aspects. Findings are reported from a survey of SMEs in northern California. The results show that SMEs tend to pursue e‐commerce strategies associated with customer base expansion and customer service consistent with their bricks‐and‐mortar competitive strategies and build e‐commerce operations consistent with their e‐commerce strategies. These e‐commerce strategies also contribute to the SMEs’ sales growth and profitability. However, e‐commerce strategy associated with purchasing management is the least favored alternative and does not affect profitability. The implication of the findings for managers and future research are discussed.



Karagozoglu, N. and Lindell, M. (2004), "Electronic commerce strategy, operations, and performance in small and medium‐sized enterprises", Journal of Small Business and Enterprise Development, Vol. 11 No. 3, pp. 290-301.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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