TY  - JOUR
AB  - Notes the importance of innovation with regard to competitiveness but points out that innovation and change management are synonymous with risk. This research presents a new design typology which is accessible to managers and can be built into corporate strategy ‐ allowing a facility for controlling and managing innovation.
VL  - 1
IS  - 1
SN  - 1460-1060
DO  - 10.1108/14601069810199663
UR  - https://doi.org/10.1108/14601069810199663
AU  - Trueman Myfanwy
PY  - 1998
Y1  - 1998/01/01
TI  - Managing innovation by design ‐ how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage
T2  - European Journal of Innovation Management
PB  - MCB UP Ltd
SP  - 44
EP  - 56
Y2  - 2024/04/25
ER  -