Managing innovation by design ‐ how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage

Myfanwy Trueman (Myfanwy Trueman is Heinz Lecturer in Marketing at Bradford University Management Centre, Bradford, UK)

European Journal of Innovation Management

ISSN: 1460-1060

Publication date: 1 April 1998

Abstract

Notes the importance of innovation with regard to competitiveness but points out that innovation and change management are synonymous with risk. This research presents a new design typology which is accessible to managers and can be built into corporate strategy ‐ allowing a facility for controlling and managing innovation.

Keywords

Citation

Trueman, M. (1998), "Managing innovation by design ‐ how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage", European Journal of Innovation Management, Vol. 1 No. 1, pp. 44-56. https://doi.org/10.1108/14601069810199663

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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