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Antecedents and performance impacts of product versus process innovation: Empirical evidence from SMEs located in Turkish science and technology parks

Ilker Murat Ar (Department of Business Administration, Karadeniz Technical University, Trabzon, Turkey)
Birdogan Baki (Department of Business Administration, Karadeniz Technical University, Trabzon, Turkey)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 26 April 2011

5342

Abstract

Purpose

The main purpose of this paper is to investigate the relationships between seven antecedent factors (R&D strategy, top management support (TMS), customer focus (CF), organizational learning capability (OLC), creative capability (CC), organizational collaboration (OC), and supplier relationship (SR)), two innovation types (product and process), and firm performance (FP).

Design/methodology/approach

The paper formulates 16 hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 270 managers of small and medium‐sized enterprises (SMEs) located in Turkish science and technology parks (STPs).

Findings

The findings indicate that both of product and process innovation have a strong and positive association with FP. While antecedents such as R&D strategy, TMS, CF, CC, and SR have significant impact on product innovation, other antecedents such as OLC and OC have a significant and positive impact on process innovation.

Practical implications

The results of this study could be used by any managers of SMEs located in STPs to improve successful innovation projects. The results also provide companies operating in Turkish STPs with useful information on how their policies and actions might affect firm innovation.

Originality/value

The paper provides a clarification of the reasons that may be behind a positive, a negative, or a non‐significant effect of the many antecedents on the product and process in SMEs located in Turkish STPs.

Keywords

Citation

Murat Ar, I. and Baki, B. (2011), "Antecedents and performance impacts of product versus process innovation: Empirical evidence from SMEs located in Turkish science and technology parks", European Journal of Innovation Management, Vol. 14 No. 2, pp. 172-206. https://doi.org/10.1108/14601061111124885

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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