Alliance governance and product innovation project decision making
Abstract
Purpose
The purpose of this exploratory study is explaining the effects of control and interdependence on decision making at the level of product innovation projects in dyadic strategic alliances.
Design/methodology/approach
Drawing on alliance research, strategic decision‐making research and product innovation literature a conceptual framework is developed using a multiple case research methodology.
Findings
The empirical case results indicate that decision‐making effectiveness in product innovation projects is dependent on the nature of the decision‐making process which, in turn, is affected by alliance governance structure characteristics.
Research limitation/implications
The case research results only gives an in‐depth understanding of the nature of the effects. A large‐scale quantitative study is needed to arrive at generalizations taking into account industry‐specific and firm‐specific factors.
Practical implications
Managers may want to take the effects on decision making into account when deciding on the alliance governance structure for a new product innovation project.
Originality/value
This paper contributes to earlier research first, by viewing product innovation as a joint activity for which not only one organization is responsible, and second, by relating alliance governance structure to decision making beyond the strategic management level at the level of product innovation projects.
Keywords
Citation
Kok, R.A.W. and Creemers, P.A. (2008), "Alliance governance and product innovation project decision making", European Journal of Innovation Management, Vol. 11 No. 4, pp. 472-487. https://doi.org/10.1108/14601060810911129
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited