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Alliance governance and product innovation project decision making

Robert A.W. Kok (Nijmegen School of Management, Radboud University Nijmegen, Nijmegen, The Netherlands)
Paul A. Creemers (Eneco Energy Trade, Business to Business, Capelle aan den Ijssel, The Netherlands)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 3 October 2008

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Abstract

Purpose

The purpose of this exploratory study is explaining the effects of control and interdependence on decision making at the level of product innovation projects in dyadic strategic alliances.

Design/methodology/approach

Drawing on alliance research, strategic decision‐making research and product innovation literature a conceptual framework is developed using a multiple case research methodology.

Findings

The empirical case results indicate that decision‐making effectiveness in product innovation projects is dependent on the nature of the decision‐making process which, in turn, is affected by alliance governance structure characteristics.

Research limitation/implications

The case research results only gives an in‐depth understanding of the nature of the effects. A large‐scale quantitative study is needed to arrive at generalizations taking into account industry‐specific and firm‐specific factors.

Practical implications

Managers may want to take the effects on decision making into account when deciding on the alliance governance structure for a new product innovation project.

Originality/value

This paper contributes to earlier research first, by viewing product innovation as a joint activity for which not only one organization is responsible, and second, by relating alliance governance structure to decision making beyond the strategic management level at the level of product innovation projects.

Keywords

Citation

Kok, R.A.W. and Creemers, P.A. (2008), "Alliance governance and product innovation project decision making", European Journal of Innovation Management, Vol. 11 No. 4, pp. 472-487. https://doi.org/10.1108/14601060810911129

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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