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The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations

Camarero Carmen (University of Valladolid, Valladolid, Spain)
Garrido María José (University of Valladolid, Valladolid, Spain)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 1 August 2008

Abstract

Purpose

This paper aims to provide evidence of the mediating effect of technological and administrative innovation on the link between market orientation and the economic and social performance of museums.

Design/methodology/approach

Building on extensive literature, a model of the relationships is developed and empirically tested using survey data collected from 276 museums (135 Spanish and 141 French). Data are analyzed through structural equation modeling and/ or path modeling.

Findings

In the present study, evidence is found to support the positive and significant link between market orientation and the economic and social performance of museums. The paper statistically shows that although the linkage between market orientation and performance is significant, what best accounts for enhanced performance is technological and organizational innovation.

Practical implications

This study has implications for museums aiming to increase their performance and innovativeness. The study suggests that museum managers should include technological and organizational innovation in models of market orientation to enhance the explanations of the economic and social performance. This study suggests the innovation is important mediator.

Originality/value

The paper suggests that museum managers need to consider the impact of technological and administrative innovations on achievement of organizational performance.

Keywords

Citation

Carmen, C. and María José, G. (2008), "The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations", European Journal of Innovation Management, Vol. 11 No. 3, pp. 413-434. https://doi.org/10.1108/14601060810889035

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited