TY  - JOUR
AB  - Purpose– The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking.Design/methodology/approach– This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested.Findings– The major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology.Originality/value– Social cognitive theory provides a useful explanation for youth's intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.
VL  - 10
IS  - 1
SN  - 1460-1060
DO  - 10.1108/14601060710720564
UR  - https://doi.org/10.1108/14601060710720564
AU  - Ratten Vanessa
AU  - Ratten Hamish
PY  - 2007
Y1  - 2007/01/01
TI  - Social cognitive theory in technological innovations
T2  - European Journal of Innovation Management
PB  - Emerald Group Publishing Limited
SP  - 90
EP  - 108
Y2  - 2024/04/19
ER  -