Creative efforts and creative outcomes are identified as distinct in employee creative performance. It is argued that an employee's willingness to take risks is an important antecedent of creative efforts. Behavioral consequences experienced by employees following creative efforts are discussed in relation to future creative efforts considered and the subsequent willingness to take risks. A model and propositions are developed to guide future research and are considered in light of the current creativity literature.
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited