TY  - JOUR
AB  - For an increasing number of firms in the capital goods industry, combinations of products and services, so called integrated solutions, are becoming part of their future growth strategies. By analysing three case studies, the article highlights the variety of such solutions and some important implications for the involved companies. The analysis suggests that companies need an extended set of competences to succeed in providing integrated solutions, amounting to a balance of technical and integration competence with market/business, consulting and partnering competences. This implies a move from product‐focus to customer‐centric orientation and focus on optimisation of user processes. From a research perspective the paper underlines the importance of integrating studies of product and service innovation, two fields that so far have been studied separately.
VL  - 7
IS  - 3
SN  - 1460-1060
DO  - 10.1108/14601060410549900
UR  - https://doi.org/10.1108/14601060410549900
AU  - Windahl Charlotta
AU  - Andersson Pierre
AU  - Berggren Christian
AU  - Nehler Camilla
PY  - 2004
Y1  - 2004/01/01
TI  - Manufacturing firms and integrated solutions: characteristics and implications
T2  - European Journal of Innovation Management
PB  - Emerald Group Publishing Limited
SP  - 218
EP  - 228
Y2  - 2024/09/21
ER  -