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Accelerated learning in new product development teams

Gary S. Lynn (School of Technology Management, Stevens Institute of Technology, Hoboken, New Jersey, USA)
Ali E. Akgün (Assistant Professor of Science and Technology Policy at the School of Business Administration, Gebze Institute of Technology, Gebze, Turkey)
Halit Keskin (Assistant Professor of Management Strategies, at the School of Business Administration, Gebze Institute of Technology, Gebze, Turkey)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 1 December 2003

Abstract

Learning in new‐product development teams is cited as being vital in today's competitive, uncertain, and turbulent environments. However, studies on accelerated learning in product‐development teams are, surprisingly, lacking. This study proposes a model for accelerated team learning in new‐product development based on constructs borrowed from accelerated learning models (or “suggestopedy”) in the individual learning scholarship. It is argued that fast‐learning teams launch new products more quickly, and with increased probability of success. Moreover, specific mechanisms to help teams learn more quickly are within the control of teams. These include vision clarity, learning from customers and competitors, information coding, top management support, past product review, aggressive deadlines and daily meetings.

Keywords

Citation

Lynn, G.S., Akgün, A.E. and Keskin, H. (2003), "Accelerated learning in new product development teams", European Journal of Innovation Management, Vol. 6 No. 4, pp. 201-212. https://doi.org/10.1108/14601060310500922

Publisher

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MCB UP Ltd

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