Corporate social responsibility: a case study of the top ten global retailers

Peter Jones (The Business School, University of Gloucestershire, Cheltenham, UK)
Daphne Comfort (The Business School, University of Gloucestershire, Cheltenham, UK)
David Hillier (School of Technology, University of Glamorgan, Pontypridd, UK)

EuroMed Journal of Business

ISSN: 1450-2194

Publication date: 1 September 2007

Abstract

Purpose

This paper aims to offer a preliminary case study exploration of the corporate social responsibility issues being addressed and reported by the top ten global retailers.

Design/methodology/approach

The paper begins with a short discussion of the characteristics and origins of CSR and this is followed by an illustrative examination of the CSR issue publicly reported by the top ten global retailers. The paper draws its empirical material from the CSR reports and information posted on the Worldwide web by these retailers.

Findings

The findings reveal that each of the retailers has its own approach to CSR and that there are substantial variations in the nature and the extent of reporting. More specifically the paper focuses upon four sets of CSR issues, namely those relating to the environment; the marketplace; the workplace; and the community, and on the measurement of CSR performance.

Research limitations/implications

Retailers are paying growing attention to CSR and the case study suggests a number of fertile grounds for future enquiry and research. That said, the current case is a preliminary exploration of CSR issues as reported on the Worldwide web and more in‐depth work will be needed before more definitive conclusions can be drawn.

Originality/value

The paper provides an accessible review of the CSR issues and agendas being reported by the top ten global retailers and as such it will interest academics and those working in management positions within the retail industry.

Keywords

Citation

Jones, P., Comfort, D. and Hillier, D. (2007), "Corporate social responsibility: a case study of the top ten global retailers", EuroMed Journal of Business, Vol. 2 No. 1, pp. 23-35. https://doi.org/10.1108/14502190710749938

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.