The growth of the corporate university

Abstract

During the last decade the Corporate University (CU) idea as an important strategic development platform has taken a firm hold in the USA in particular and there are now more than 1,600 corporate universities listed. For many companies the move to a CU model is a direct reflection of the escalating intellectual challenge that they face in scientific innovation and technological development. For some, raising the CU flag is almost a cosmetic event with a simple re‐labeling of current training programmes; whilst others are much more radical in their approach, involving the introduction of more diverse dynamic management programmes and explicit intellectual cultures across broad areas of their organization.

Citation

(2002), "The growth of the corporate university", Training Strategies for Tomorrow, Vol. 16 No. 6, pp. 16-19. https://doi.org/10.1108/13697230210816231