Taking a virtual approach to hospitality management

Abstract

The world has gone customer service crazy. Where before poor service was sometimes laughed off with a joke about national stereotypes, today’s consumers expect nothing short of the best. The Swiss Hotel Association Hotel Management School Les Roches, has been training hospitality managers since 1954 – and has a traditional of challenging convention.

Citation

(2002), "Taking a virtual approach to hospitality management", Training Strategies for Tomorrow, Vol. 16 No. 5, pp. 9-10. https://doi.org/10.1108/13697230210816132