Measuring knowledge assets – implications of the knowledge economy for performance measurement

Bernard Marr (Bernard Marr is at the Centre for Business Performance, Cranfield School of Management, UK. Tel: (44) 01234 75 11 22, E‐mail:
J.‐C. Spender (J.‐C. Spender is at the Open University Business School, Milton Keynes, UK. Tel: (1) 212 751‐5132, E‐mail:

Measuring Business Excellence

ISSN: 1368-3047

Publication date: 1 March 2004


The business world has enthusiastically adopted the idea that knowledge has become the most strategic of corporate assets, the principal basis for competitive advantage. This enthusiasm has not, however, been matched by an understanding of how to operationalize knowledge. It seems we argue that knowledge is important largely because it is a different kind of asset. While this is perplexing and suggests that it is important to understand the strategic significance of the different kinds of organizational knowledge, it also raises operational issues for managers. How are they to identify knowledge assets, and measure them? We offer tentative proposals for a new approach to assets evaluation.



Marr, B. and Spender, J. (2004), "Measuring knowledge assets – implications of the knowledge economy for performance measurement", Measuring Business Excellence, Vol. 8 No. 1, pp. 18-27.

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Copyright © 2004, Emerald Group Publishing Limited

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