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Strategic Deployment: A Key To Profitable Growth: Matching Capabilities and Plans To Customer Needs

Joseph A. DeFeo (Joseph A. DeFeo, President and Chief Executive Officer of Juran Institute at the firm’s world headquarters in Wilton, Connecticut, USA, is responsible for the development and implementation of breakthrough improvement processes for a wide variety of organizations throughout the world. Widely published as an author and speaker at industry events, he is a recognized management and training expert in Six Sigma quality and design initiatives, strategic deployment and other business solutions. He has served as an adjunct professor of global quality management and holds BS and MBA degrees.)
Alexander Janssen (Alexander Janssen, Managing Director for Juran Institute, B.V. in Amsterdam, The Netherlands, is responsible for developing and implementing corporate strategies with business solutions for a wide range of organizations. He is a leader for Six Sigma quality implementation in Europe and leads the Institute’s Web‐based benchmarking service for industries including airline, chemical, oil and gas, packaging, pharmaceutical, social security and other industries. He holds a masters degree in business economics and attended the European School of Management business course – a three‐year MBA program. He speaks Dutch, French and German.)

Measuring Business Excellence

ISSN: 1368-3047

Article publication date: 1 June 2001

1559

Abstract

This first in a series of discussions introduces strategic deployment, a process that will equip an entire organization to perform at its peak in efficiency, profitability and in meeting customers’ needs. The process identifies and integrates every operation throughout an enterprise that has a legitimate role in executing its strategic plan. It also surfaces activities whose resources represent costs not required for an efficient, responsive organization. Once a sound strategic plan has been developed to guide the future, a properly executed strategic deployment process will link research and development, manufacturing, human resources, finance, marketing, quality and customer services with each other and the corporate vision, mission and key strategies. The full series will define strategic deployment, look at why it makes sense, identify the steps to take in launching the process, and review lessons learned when it has been implemented.

Keywords

Citation

DeFeo, J.A. and Janssen, A. (2001), "Strategic Deployment: A Key To Profitable Growth: Matching Capabilities and Plans To Customer Needs", Measuring Business Excellence, Vol. 5 No. 2, pp. 4-6. https://doi.org/10.1108/13683040110695715

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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