This first in a series of discussions introduces strategic deployment, a process that will equip an entire organization to perform at its peak in efficiency, profitability and in meeting customers’ needs. The process identifies and integrates every operation throughout an enterprise that has a legitimate role in executing its strategic plan. It also surfaces activities whose resources represent costs not required for an efficient, responsive organization. Once a sound strategic plan has been developed to guide the future, a properly executed strategic deployment process will link research and development, manufacturing, human resources, finance, marketing, quality and customer services with each other and the corporate vision, mission and key strategies. The full series will define strategic deployment, look at why it makes sense, identify the steps to take in launching the process, and review lessons learned when it has been implemented.
DeFeo, J. and Janssen, A. (2001), "Strategic Deployment: A Key To Profitable Growth: Matching Capabilities and Plans To Customer Needs", Measuring Business Excellence, Vol. 5 No. 2, pp. 4-6. https://doi.org/10.1108/13683040110695715Download as .RIS
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