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Using storytelling to elicit tacit knowledge from SMEs

Grafton Whyte (Information Systems Department at the University of the Western Cape, Cape Town, South Africa)
Selwyn Classen (Information Systems Department at the University of the Western Cape, Cape Town, South Africa)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 19 October 2012

3652

Abstract

Purpose

This paper seeks to report on research investigating storytelling as a means of eliciting tacit knowledge from retiring subject matter experts (SMEs) within a large South African organisation.

Design/methodology/approach

In total, 64 stories were collected over a 12‐month period covering a varied range of technical disciplines and were analysed using grounded theory principles combined with expert reviews.

Findings

Despite the diverse nature of the stories they were able to be coded and categorised into 21 knowledge management constructs which were further refined by expert review down to 14 final constructs.

Research limitations/implications

The main limitation of this study is the generalisability of the findings, which may be limited by the fact the study was conducted in one large South African organisation.

Practical implications

A common language is a key prerequisite for sharing knowledge. Every discipline within an organisation has its own language by which it communicates with insiders; this is particularly true of the ICT field. Through the common language of KM, tacit knowledge from SMEs can be elicited and classified for future access by people of all levels within the organisation.

Originality/value

To the authors' knowledge this is the first attempt at classifying organisational stories using a knowledge management (KM) frame. The work presented in this paper is a step towards a KM taxonomy of organisational stories.

Keywords

Citation

Whyte, G. and Classen, S. (2012), "Using storytelling to elicit tacit knowledge from SMEs", Journal of Knowledge Management, Vol. 16 No. 6, pp. 950-962. https://doi.org/10.1108/13673271211276218

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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